Check out this site build with BuddyPress. I was reading this recently and had no idea it was using WordPress. It doesn’t look like a blog. That is the idea.
Determining which tactics are going to be most effective for your particular situation is critical for search marketers. PPC, SEO, Social, Viral? Sure they all have their advantages, but depending on the marketplace you’re in, some strategies may be much more viable – in both cost and effectiveness – than others.
I like the insight that even easy SEO work ,like on page optimization, can be effective in less competitive markets but those same markets will be competitive and pricey when approached from the PPC side.