Blog Strategy, Design and Promotion by the BlogKing
Posted by Michael Klusek
Micro Persuasion: "Steve Rubel on how blogs and participatory journalism are impacting the practice of public relations." Exciting news from Constantin Basturea. The known universe of active PR bloggers has surpassed 100. I bet we’ll see that number triple by June as PR professionals tap into the opportunity to use their blogs to humanize themselves [...]
Posted by Michael Klusek
John Battelle’s Searchblog: Sell Side Advertising: A New Model?: "A while ago I read Ross Mayfield’s post on ‘Cost Per Influence’ advertising and thought to myself ‘That feels important, but I don’t get it.’ Something was missing, or, put another way, I was missing something. So I gave Ross a call last week and we [...]
Posted by Michael Klusek
WebSense Blog – Marketing, Advertising, Media and Business — Reshaped. Scott Knowles says that the missing link in online marketing is getting your customers to talk about your products and services. As marketers, we used to have little control over one of the most important factors in sales, word-of-mouth. The Internet is full of conversations, and [...]
Posted by Michael Klusek
The Business Of Blogging: "Now advertisers are realizing there is a market emerging in the blogosphere. Already, the growth in regular online advertising, estimated to be about 35% this year, will far outpace the spending increases for any other sector of the media world. Add to all this the fact that about 11% of Internet [...]
Posted by Michael Klusek
The New Normal : Great Opportunities in a Time of Great Risk Wake up and smell the coffee. This is not your father’s economy. And it’s not the boom that inflated our expectations and then exploded. But it’s also not the doom and gloom we’ve been mired in for nearly three years now! So, wake [...]
Posted by Michael Klusek
Wired 10.05: Long Bets Weblogs will outrank the New York Times Web site by 2007. Wired 10.05: Must Read Weblogs Are To Words What Napster Was To Music
Posted by Michael Klusek
What We’re Doing When We Blog by Meg Hourihan — Many journalists who write about the blogging phenomenon miss some of the key elements of this medium. Meg Hourihan, a respected blogger herself, discusses both the structure and the intent of weblogging … just to set the record straight.
Posted by Michael Klusek
5 Reasons To Launch a Business Blog 1) Blogs make business sites more personal. 2) Blogs make it fast and easy to manage content. 3) Dynamic content means visitors always have a reason to keep coming back. 4) Search engines like Google are ‘friendly’ to sites that have fresh content. 5) Bloggers have the tendency [...]
