Posted by Michael Klusek
Would You, Could You, Should You Blog?. Journal of Accountancy · Online Issues Lawyers have quickly adopted blogs, but what does this tool offer accountants, relative novices to the medium (see “Resources”)? Blogs can help CPAs enhance the marketing and knowledge management functions of their firms. Marketing. Blogs provide a low-cost way to reach a [...]
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Posted by Michael Klusek
Rex Hammock on how Apple will change everything about Podcasting. 1. iTunes won’t be the eBay of podcasting, it will be the iTunes of podcasting. 2. How much could Howard Stern make podcasting via iTunes vs. broadcasting via Sirius? 3. A long tail of podcasts on iTunes will make us stop thinking of "podcasts" as [...]
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Posted by Michael Klusek
CNN.com – Pennsylvania uses bloggers to lure tourists – Jun 7, 2005. PHILADELPHIA, Pennsylvania (Reuters) — Pennsylvania is turning to a new kind of travel writer to sell its glories: the blogger. The state tourism office has created six blogs for selected "real people" to record their visits to prime Pennsylvania locations over the [...]
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Posted by Michael Klusek
Saturday, April 23, 2005 Relationship marketing. You’ve often heard the term used, but were never really certain what it meant. It does sound kind of touchy feely, doesn’t it? Really all it means, however, is building good long term customer relations through interpersonal communication. To turn your present marketing system into relationship marketing, you have [...]
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Posted by Michael Klusek
Blog, blog, blog, blog. Businesses dig into the latest in useful tools Erika D. Smith Akron (Ohio) Beacon Journal May. 7, 2005 12:00 AM AKRON, Ohio – Feel all tech-savvy now because you know what the word "blog" means? Do you know what a blog could mean for your business? Sage Lewis does. The president [...]
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