Blog Strategy, Design and Promotion by the BlogKing
Posted by BlogKing
iMedia Connection: How to Measure Blog Influence.
You’ve read much about blogging and the blogosphere and you are beginning to become a believer in the power of the crowd in helping you get your message across. You’ve convinced your boss that you should spend a certain amount of your day blogging, researching the blogosphere and engaging [...]
Posted by BlogKing
iMedia Connection: The Outlook for Corporate Blogs.
Cymfony’s chief strategy and marketing officer writes about the current use of corporate blogs, the benefits they offer and what’s ahead:
Indicator #1: Mainstream industries join the corporate blog list.
Indicator #2: Corporate blogging topics are diversifying.
Indicator #3: Interest in best practices continues to grow.
Indicator #4: Positive results [...]
Posted by Michael Klusek
The ChronicleHerald.ca.
But can corporate blogging really deliver measurable return on investment for businesses? According to a 2005 Corporate Blogging Survey conducted by Backbone Media Inc., the answer is yes; corporate blogs are, in fact, living up to all the hype.
A number of potential benefits that corporate blogs can create were identified in the survey, [...]
