Online Sales Success

Neville Hobson clarifies an often poorly defined term: blog. Answering the question invariably includes a description of the attributes a website must have in order for it to be a blog: Reverse chronologically-ordered content, written by the author Author’s personality/passion shining through in the posts Commenting – the means for visitors to comment on the [...]

B to B The Magazine for Marketing Strategists New online survey of more than 4,000 b-to-b buyers that indicate podcasts are beginning to have an impact on this hard-to-reach audience. While podcasting among b-to-b marketers is still in its infancy, it is becoming more popular. Advertisers such as General Motors Corp., IBM Corp., Microsoft Corp. [...]