Online Sales Success

Wow, what a great post over at The Marketing Excellence blog by Eric Kintz, Vice President of Global Marketing Strategy & Excellence for HP. Technology has enabled customers to dramatically change their attitude towards marketing. As a result, they are tuning out in increasing numbers and talking back. Customers are shifting massively their entertainment and [...]

A really cool recent find I’d like to mention is MyBlogLog. You can find it in my sidebar on the right. How it works is that you sign up for the service(free) and list your blog(s) and post a picture or avatar of yourself. Then you drop the code snippet into your sidebar. When visitors [...]

Now that Spring weather has returned it is great to take a walk in this most walkable city. Now you can see the Comcast tower reaching for topping off soon. Here is a view looking up from the banks of the Schuylkill River. The Philly skyline is busting out all over. And there is excitement [...]

Connie Connors of Connors Communications (firm that helped launched Amazon.com) had this to say about the current state of marketing. The days of passive Internet use for basic information and day-to-day research have been eclipsed by an active Web that can be used to drive traffic, build awareness and establish credibility. Mastering the intricacies of [...]

Brian Brown has some 10 good thoughts on myths that stop small business owners from adopting blogging. I think #2 is the most critical to overcome. Myth #2: My company doesn’t need a blog. Yes it does. The top five reasons your company needs a blog are: blogs generate huge internet traffic compared to traditional [...]

HitTail is a next generation keyword analysis tool that gives real time filtered readout of keywords used to find your site AND determines which are the best ones to include in new content to attract more of the same traffic. This post expains how it works.

Time for a work break. Its Saturday after all. I like to play 8 ball every once in a while. I’m afraid I would need infinite time to master the skill level of this Japanese master. I really got to try the coin off the cushion into the glass trick next time. That looks doable. [...]

Danny Sullivan has a great article over at Search Engine Land about Google Webmaster Central’s new feature; being able to see the text link that links to you site gives webmasters a critical piece of SEO data. For example, <Danny Sullivan> is the anchor link in the previous sentence. He gets to the point with [...]

HitTail’s been chosen by BusinessWeek as one of the best ideas of 2006, has been mentioned on John Battelle’s Search Blog, has been covered by CNET and TechCrunch, and most recently in Larry Chase’s newsletter. Oh yeah, it’s up for PRWeek’s PR Innovation of the Year. HitTail is an example of the truely inovative services [...]

Alister Cameron has a great summary of why internet marketers should be taking to blogging. Let’s explore how blogging positively engenders credibility and trust, and in turn influences each of the above “numbers”: Blogging generates leads. Internet marketers whom we at Alliance Software have introduced to blogging are telling us that they’ve entered a whole [...]