Online Sales Success

Fallacy #1: I can get all the SEO benefits from a blog without doing any work (creating content on a consistent basis). A hired blogger could be a solution but who know the business better than the principal. The “ghost” blogger would still need to be briefed weekly on what the executive is thinking and [...]

…while passing thru a Washington DC subway station during morning rush hour. The Washington Post did an experiment to see if commuters would be entranced by the music from a world class performer (violinist Joshua Bell) if they did not know who was performing. Would they stop en mass and cause a commotion or would [...]

Six Apart (makers of TypePad and Moveable Type) has an interesting ongoing series of posts about weblog history and its pioneers as the medium reaches its tenth year. The lastest interview is with Michael Sippey, who helped influence some of the fundamental thinking about blogging. I wrote a toss-off piece in 1995 called “The Three [...]

Google just keeps going and going … almost puts the Energizer Bunny to shame. Google market share gained another 2ppts in March. So here’s a question. If Google gains one more point in market share, will we lose our veto power? That’s right, for all intents and purposes two-thirds of the 6.4 billion web search [...]

Amy Chow live blogging experiment from Web 2.0 Expo was a success. She captured some great concepts from the presentation by David Berkowitz of 360i . Highlights: Business Week survey says executives believe investments in search marketing has the best ROI of all marketing activities. Blogs are the “human voice of marketers”. Long tail optimization. [...]

For those who are not that familiar with the the concept of the long tail and it’s effect on product distribution this seminal paper by Chris Anderson, Editor-in-Chief of Wired from December 2004 is the best easy read to get a good grounding. A key aspect of long tail success is piggy backing on the [...]