Online Sales Success

Steve Rubel at Micro Persuasion listed the Four P’s of Blog Marketing:

Passionate – Write about issues that are near and dear to your heart
Purposeful – Make sure you keep the end in mind; why are you blogging?
Present – Keep an eye on what’s topical today
Positional – Take a stand on an issue and follow it

Now Steve has another insight on a new career he sees developing the Geek Marketer.

My thesis is this: it’s very difficult for anyone in marketing to keep up with all the twists in the digital space because technology changes so darn fast. It’s like chasing a cheetah. Most marketers – be they clients or agency side – are heads-down running their business. Therefore, companies are creating a new role. They’re hiring people who act as translators between the ultra geeks and the marketers, if you will, and shepherd the development of pilot programs. More follows in my Advertising Age column “As Technology Develops, So Does Role of Geek Marketers”

That’s right up my alley. Some of my readers may be thinking the same thing. What do you say?

Trackback URI | Comments RSS