BlogKing May 17th, 2007

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

Acording to James Lamberti of comScore, AOL gets the highest percentage of paid clicks at 24%, followed by Google at 13%, Yahoo at 11%, and MSN at 8%.

From this basic data, a high ranking for any given query in Google is worth roughly four times that of a visible AdWord link for the same query. Stated another way –

You have to show four PPC links to create click-through opportunities equal to one organic ranking.

Imagine you were trying to decide where to spend your online marketing budget – do you spend 100% of it on a PPC campaign (arguably predictable, more measurable, and guaranteed) or do you balance it with alternative SEO expenditures to create organic results.

Imagine though you could create tens of thousands of unique key phrases that rank organically high. Could you achieve the same in a PPC campaing? Probably not, and if you could, what would be the true cost of such a plan?

Blogs tend to create tremendous visibility in the long-tail by helping authors focus on specific subjects for each post. Indeed, they are one of the best solutions to creating organic visbility. And for every way that your blog posts can be found (and are found), they are roughly four times more valuable than PPC equivalents.

Read more at Blogging for Organic Visibily vs PPC Campaigns

• Blog Trends , Long Tail , Organic SERP , SEO