Online Sales Success

SEOMoz.com has a funny post about unusual long tail terms that have resulted in hits to their site. My favorites are: How to read minds – as if Google could tell the answers to that. Better than google – as if Google would tell the answers to that. How does google see my site – [...]

This past weekend was PodCamp Philly at Drexel University. Even though I only attended Saturday I made some amazing contacts and learned a few tidbits of useful information. I had the opportunity to hear CC Chapman expound on audio recording devices and pod-casting techniques. He is one of the first pod-casters I followed with his [...]

This recent post by Mike Levin at HitTail really nails why you need to be using this long tail SEO tool. One of the amazing trends I’ve discovered in watching the HitTail discussion on the Internet is how Google Analytics and HitTail so often get invoked in the same breath, such as comments from The-Secret [...]

Amy Chow live blogging experiment from Web 2.0 Expo was a success. She captured some great concepts from the presentation by David Berkowitz of 360i . Highlights: Business Week survey says executives believe investments in search marketing has the best ROI of all marketing activities. Blogs are the “human voice of marketers”. Long tail optimization. [...]

For those who are not that familiar with the the concept of the long tail and it’s effect on product distribution this seminal paper by Chris Anderson, Editor-in-Chief of Wired from December 2004 is the best easy read to get a good grounding. A key aspect of long tail success is piggy backing on the [...]

Connie Connors of Connors Communications (firm that helped launched Amazon.com) had this to say about the current state of marketing. The days of passive Internet use for basic information and day-to-day research have been eclipsed by an active Web that can be used to drive traffic, build awareness and establish credibility. Mastering the intricacies of [...]

HitTail is a next generation keyword analysis tool that gives real time filtered readout of keywords used to find your site AND determines which are the best ones to include in new content to attract more of the same traffic. This post expains how it works.

HitTail’s been chosen by BusinessWeek as one of the best ideas of 2006, has been mentioned on John Battelle’s Search Blog, has been covered by CNET and TechCrunch, and most recently in Larry Chase’s newsletter. Oh yeah, it’s up for PRWeek’s PR Innovation of the Year. HitTail is an example of the truely inovative services [...]

Mike Levin nails the search engine dynamic of paid vs organic search Google is a powerful company through arbitrage. They arbitrate which sites are found on which terms, and this is power. It’s the oil of the information age. It determines who gets what business. They are the ultimate middleman, taking their cut. It’s almost [...]

Today I want to talk about getting organic search results. You are using a blog? Yes. If not, why put yourself at a disadvantage when most small business sites can easily be accommodated by a blog-centric web site. Not only can the static pages be easily updated or expanded but the Google stickiness of a [...]