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Archive for the 'Long Tail' Category

Your Long Tail Search Terms Can Be Quite Funny

Posted by BlogKing

SEOMoz.com has a funny post about unusual long tail terms that have resulted in hits to their site. My favorites are: How to read minds – as if Google could tell the answers to that. Better than google – as if Google would tell the answers to that. How does google see my site – [...]

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You CAN be found on long tail terms

Posted by BlogKing

This recent post by Mike Levin at HitTail really nails why you need to be using this long tail SEO tool. One of the amazing trends I’ve discovered in watching the HitTail discussion on the Internet is how Google Analytics and HitTail so often get invoked in the same breath, such as comments from The-Secret [...]

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Blog posts four times more valuable than PPC ads

Posted by BlogKing

Acording to James Lamberti of comScore, AOL gets the highest percentage of paid clicks at 24%, followed by Google at 13%, Yahoo at 11%, and MSN at 8%. From this basic data, a high ranking for any given query in Google is worth roughly four times that of a visible AdWord link for the same [...]

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Search optimization trends

Posted by BlogKing

Amy Chow live blogging experiment from Web 2.0 Expo was a success. She captured some great concepts from the presentation by David Berkowitz of 360i . Highlights: Business Week survey says executives believe investments in search marketing has the best ROI of all marketing activities. Blogs are the “human voice of marketers”. Long tail optimization. [...]

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The Long Tail of Business Blogging

Posted by BlogKing

For those who are not that familiar with the the concept of the long tail and it’s effect on product distribution this seminal paper by Chris Anderson, Editor-in-Chief of Wired from December 2004 is the best easy read to get a good grounding. A key aspect of long tail success is piggy backing on the [...]

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