Blog Strategy, Design and Promotion by the BlogKing
Posted by BlogKing
Determining which tactics are going to be most effective for your particular situation is critical for search marketers. PPC, SEO, Social, Viral? Sure they all have their advantages, but depending on the marketplace you’re in, some strategies may be much more viable – in both cost and effectiveness – than others.
I like the insight that [...]
Posted by BlogKing
Given that the cost per acquisition (CPA) through organic search is a fraction of most other media, Jeff Quipp had this observation.
For Clients:
If Sales/ROI = Increased Qualified Referrals + Improved Rankings
then:
Authority = Increased Qualified Referrals + Improved Rankings
then it stands to reason that:
Sales/ROI = Authority building = industry knowledge + authority building knowledge
Its really difficult [...]
Posted by BlogKing
Last month I attended an event by the Entrepreneurs’ Forum of Greater Philadelphia held at Villanova University School of Business. The speaker was Adam Nash, Senior Director of Product at LinkedIn. As I always recommend clients set up a LinkedIn account and link to their new blog for the SEO benefits, I was eager to [...]
Posted by BlogKing
Marketing Vox had a article on PPC fraud rates passing 16.2 percent in Q3 up from 13.8 same quarter last year. That is the industry average.
What is really disturbing is that PPC ads appearing on search engine content networks like Google Adsense and Yahoo Publisher Network was worse. Would you believe 28% up from [...]
Posted by BlogKing
I have been using a plugin called All In One SEO Pack for several months now. It is great for optimizing your titles for search engines and letting you tweak them further, generating META tags automatically and letting you define them. Best of all it helps to avoiding indexing of duplicate content.[a no, no for [...]
Posted by BlogKing
Finally some clarity on Google “sandbox” filter at Suntdubl
So what is search engine trust?
For the purpose of keeping things simple, I would identify a site’s trust by 3 different simple criteria:
Website Age – (most importantly the first time it was indexed)
Total # of backlinks and the overall age of those links
Total “trustscore” of other backlinks [...]
Posted by BlogKing
This recent post by Mike Levin at HitTail really nails why you need to be using this long tail SEO tool.
One of the amazing trends I’ve discovered in watching the HitTail discussion on the Internet is how Google Analytics and HitTail so often get invoked in the same breath, such as comments from The-Secret [...]
