Blog Strategy, Design and Promotion by the BlogKing
Posted by BlogKing
Finally some clarity on Google “sandbox” filter at Suntdubl So what is search engine trust? For the purpose of keeping things simple, I would identify a site’s trust by 3 different simple criteria: Website Age – (most importantly the first time it was indexed) Total # of backlinks and the overall age of those links [...]
Posted by BlogKing
Acording to James Lamberti of comScore, AOL gets the highest percentage of paid clicks at 24%, followed by Google at 13%, Yahoo at 11%, and MSN at 8%. From this basic data, a high ranking for any given query in Google is worth roughly four times that of a visible AdWord link for the same [...]
Posted by BlogKing
For those who are not that familiar with the the concept of the long tail and it’s effect on product distribution this seminal paper by Chris Anderson, Editor-in-Chief of Wired from December 2004 is the best easy read to get a good grounding. A key aspect of long tail success is piggy backing on the [...]
Posted by BlogKing
Connie Connors of Connors Communications (firm that helped launched Amazon.com) had this to say about the current state of marketing. The days of passive Internet use for basic information and day-to-day research have been eclipsed by an active Web that can be used to drive traffic, build awareness and establish credibility. Mastering the intricacies of [...]
Posted by BlogKing
More research confirms importance of high organic search results: A Dutch eye tracking study reveals that searchers looking for something to buy read search results differently than people looking for information. According to De Vos & Jansen Market Research and Search Engine Mediabureau Checkit the study proves that buyers view more search results and are [...]
Posted by BlogKing
Mike Levin nails the search engine dynamic of paid vs organic search Google is a powerful company through arbitrage. They arbitrate which sites are found on which terms, and this is power. It’s the oil of the information age. It determines who gets what business. They are the ultimate middleman, taking their cut. It’s almost [...]
Posted by BlogKing
Today I want to talk about getting organic search results. You are using a blog? Yes. If not, why put yourself at a disadvantage when most small business sites can easily be accommodated by a blog-centric web site. Not only can the static pages be easily updated or expanded but the Google stickiness of a [...]
