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Archive for the 'SEM' Category

How Market Forces Impact SEO, PPC and Social Networking

Posted by BlogKing

Determining which tactics are going to be most effective for your particular situation is critical for search marketers. PPC, SEO, Social, Viral? Sure they all have their advantages, but depending on the marketplace you’re in, some strategies may be much more viable – in both cost and effectiveness – than others. I like the insight [...]

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SEO and SEM Blues

Posted by BlogKing

For a good laugh read Top 21 Signs You Need a Break from SEO over at Small Business SEM. OK enough, now back to our regularly scheduled SEM rant. Craig Danuloff of Commerce360 makes a strong case for not getting swayed by simplistic ROAS metrics. In a series of posts he states that Return on [...]

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Keys to small business search marketing success

Posted by BlogKing

Mat McGee’s post about SEO for small business: Time. Money. Knowledge.Those are the three biggest challenges a small business must overcome to achieve search marketing success, and the three things that make small business search marketing unique. Many small businesses have one or two of those, but not the third. And some small businesses don’t [...]

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