Online Sales Success

Infographic by the Pay Per Click Blog Interesting, no doubt.

Fascinating post here about how years ago cinematic images affected two young men, Sergey and Larry whose destiny was to become the founders of the greatest monster of the internet – you guessed it right, the almighty Google. Both born in 1973 were only 21 years of age when a movie described by Wikipedia as [...]

Acording to James Lamberti of comScore, AOL gets the highest percentage of paid clicks at 24%, followed by Google at 13%, Yahoo at 11%, and MSN at 8%. From this basic data, a high ranking for any given query in Google is worth roughly four times that of a visible AdWord link for the same [...]

Google just keeps going and going … almost puts the Energizer Bunny to shame. Google market share gained another 2ppts in March. So here’s a question. If Google gains one more point in market share, will we lose our veto power? That’s right, for all intents and purposes two-thirds of the 6.4 billion web search [...]

Amy Chow live blogging experiment from Web 2.0 Expo was a success. She captured some great concepts from the presentation by David Berkowitz of 360i . Highlights: Business Week survey says executives believe investments in search marketing has the best ROI of all marketing activities. Blogs are the “human voice of marketers”. Long tail optimization. [...]

Connie Connors of Connors Communications (firm that helped launched Amazon.com) had this to say about the current state of marketing. The days of passive Internet use for basic information and day-to-day research have been eclipsed by an active Web that can be used to drive traffic, build awareness and establish credibility. Mastering the intricacies of [...]

Danny Sullivan has a great article over at Search Engine Land about Google Webmaster Central’s new feature; being able to see the text link that links to you site gives webmasters a critical piece of SEO data. For example, <Danny Sullivan> is the anchor link in the previous sentence. He gets to the point with [...]

Mat McGee’s post about SEO for small business: Time. Money. Knowledge.Those are the three biggest challenges a small business must overcome to achieve search marketing success, and the three things that make small business search marketing unique. Many small businesses have one or two of those, but not the third. And some small businesses don’t [...]

Mike Levin nails the search engine dynamic of paid vs organic search Google is a powerful company through arbitrage. They arbitrate which sites are found on which terms, and this is power. It’s the oil of the information age. It determines who gets what business. They are the ultimate middleman, taking their cut. It’s almost [...]