Business Blogging on the Rise
Michael Klusek April 21st, 2005
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Business Blogging on the Rise- Inc Magazine.
Online personal journals (weblogs or "blogs") are becoming more popular with small businesses that see them as an inexpensive marketing tool and a way to differentiate themselves from the competition.
The main reason more businesses are blogging is because the tool costs little or nothing to use, which is attractive to businesses with small marketing budgets. Additionally, it is a good way to be heard and stand out from the crowd.
"Blogs are a way for you to tell your story over and over again, and do it in a personable way. If you are blogging and your competitor down the street is not, then it can be a competitive advantage," said Paul Chaney, principal of Radiant Marketing group, a blogging consultant firm focused on small businesses.
According to a recent survey by Hostway, a Web-hosting and managed services provider, 45% of 2,500 respondents feel blogs are as or more credible than television commercials, and 45% feel that blogs are more credible than Internet advertising. Forty-one percent feel blogs are as or more credible that radio advertising.
