Online Sales Success

Image via Wikipedia What you decide to do with your Twitter account will also vary widely by your company’s industry, size, and location. But here are some general pointers for things you SHOULD and SHOULD NOT do with your company’s Twitter account: – DO have a personality, talk like a person, share stories. No one [...]

Finally some clarity on Google “sandbox” filter at Suntdubl So what is search engine trust? For the purpose of keeping things simple, I would identify a site’s trust by 3 different simple criteria: Website Age – (most importantly the first time it was indexed) Total # of backlinks and the overall age of those links [...]

There has been a lot of posts written about the optimal way to blog. One of the most important tips in my opinion is establishing your self in the greater blogosphere that already exists around your topic. Kristie T at the Home Business Blog writes that her biggest first-year mistake was “not reaching out to [...]

“The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts. “ ~ Malcolm Gladwell, “The Law of a Few,” The Tipping Point Activating a Social Media campaign requires more than the mere creation of a blog, making a post to [...]

For those who are not that familiar with the the concept of the long tail and it’s effect on product distribution this seminal paper by Chris Anderson, Editor-in-Chief of Wired from December 2004 is the best easy read to get a good grounding. A key aspect of long tail success is piggy backing on the [...]

Alister Cameron has a great summary of why internet marketers should be taking to blogging. Let’s explore how blogging positively engenders credibility and trust, and in turn influences each of the above “numbers”: Blogging generates leads. Internet marketers whom we at Alliance Software have introduced to blogging are telling us that they’ve entered a whole [...]