Mar152005
CEO Bloggers’ Club
Filed under Marketing by Michael Klusek at 2:48 am on Mar 15 2005
CEOs, can you escape blogging ?
From Fortune’s 10 january issues, a special report on 10 Tech Trends to Watch in 2005 . I’ve been selecting quotes only to get a collection of, could we say, "blogging trends".
First topic of this ten tech trends series: "Freewheeling bloggers can boost your product—or destroy it. Either way, they’ve become a force business can’t afford to ignore." An article by David Kirkpatrick and Daniel RothThe quotes: "Blogs are challenging the media and changing how people in advertising, marketing, and public relations do their jobs." Says Richard Edelman, CEO of Edelman Public Relations: "Now you’ve got to pitch the bloggers too. You can’t just pitch to conventional media."
Says Jeff Jarvis, author of the blog BuzzMachine, and president and creative director of newspaper publisher Advance Publications’ Internet division: "There should be someone at every company whose job is to put into Google and blog search engines the name of the company or the brand, followed by the word ‘sucks,’ just to see what customers are saying."
"If you fudge or lie on a blog, you are biting the karmic weenie," says Steve Hayden, vice chairman of advertising giant Ogilvy & Mather, which creates blogs for clients. "The negative reaction will be so great that, whatever your intention was, it will be overwhelmed and crushed like a bug. You’re fighting with very powerful forces because it’s real people’s opinions."
