Mar172007
Google Now Reporting Anchor Text Phrases
Filed under Google SEO Tips,SEO by BlogKing at 2:44 pm on Mar 17 2007
Danny Sullivan has a great article over at Search Engine Land about Google Webmaster Central’s new feature; being able to see the text link that links to you site gives webmasters a critical piece of SEO data. For example, <Danny Sullivan> is the anchor link in the previous sentence.
He gets to the point with this:
How They Link, Not How Many Links, Influences Ranking
As you can see, the data is great information. The text people use to link to you is one of the most important factors — often the most important factor — for how you will rank in Google.
Let me repeat that. The anchor text used to link to your pages often is the most important reason you’ll rank well for particular words.
People still continue to mistakenly think that doing well at Google is about getting as many links as you can. It’s not. It’s about getting quality links from important sites and ideally, very descriptive links — links using the terms you want to rank for in the anchor text.
If you’re trying to show up for some key phrase, the new data will show you if people are linking to you that way, as seen by Google. If not, then you understand that a lot more targeted link building work may need to be done.
Technorati Tags: Danny Sullivan, anchor tags, Google rank and links
