BlogKing March 31st, 2007

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Wow, what a great post over at The Marketing Excellence blog by Eric Kintz, Vice President of Global Marketing Strategy & Excellence for HP.

Technology has enabled customers to dramatically change their attitude towards marketing. As a result, they are tuning out in increasing numbers and talking back. Customers are shifting massively their entertainment and information consumption away from traditional media to the new web space.

Marketers are responding by shifting their advertising to web properties, but online advertising is struggling to gain trust. According to a recent Forrester survey of US households, only 6% trust search engine ads and 2% online banner ads. Customers trust themselves and each other in influencing their perception of a brand. Yet few marketers have embraced blogging, although it supposedly enables a more personal and two-way interaction with the brand.

So does blogging matter? Six senior marketing executives in established corporations who share a common passion for blogging lent their thoughs:

#1 - PR and Blogging – A Love Story or Peaceful Coexistence

#2 – Blogging and the “new influencers”

#3 – The role of blogging in the changing world of advertising

#4 – The role of blogging as part of an integrated web strategy

#5 – Drive Harmony in Conversational Touchpoints

#6 - Creativity, Innovation + Blogging

If large corporations are having these conversations then blogging for business, both large and small, is here to stay. The only question is… when will your company join the conversation?

• Blog Trends , Marketing