How to attract on-line clients
BlogKing March 21st, 2007
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Connie Connors of Connors Communications (firm that helped launched Amazon.com) had this to say about the current state of marketing.
The days of passive Internet use for basic information and day-to-day research have been eclipsed by an active Web that can be used to drive traffic, build awareness and establish credibility.
Mastering the intricacies of this new generation of the Web, and the even more detailed intricacies of search engines, are critical elements for creating, maintaining and growing your presence online.
The key to overcoming this terribly difficult process is effective search engine optimization (SEO).
Having your company or service atop the search engine rankings of Google or Yahoo! is akin to being the first plumber listed in the phonebook—your site will be visited most often, when users are in greatest need of information and their interest is highest.
There currently exists a unique confluence of PR, advertising and marketing efforts all seeking to reach an already-engaged audience via organic (i.e. natural) search.
With the wider-than-ever reach of the Internet growing broader by the second, the Web is the undisputed future of these industries.
Because of this, no amount of coverage garnered through traditional PR, or attention generated by marketing and advertising, can compensate for a company lacking visibility on-line.
This visibility is determined by how well a site is ranked when consumers turn to a search engine and begin a search with the intent of finding products, services or information provided by your organization.
The good news is small business now have the means to compete effectively against the mega corporations by selecting their niche and using blogs and HitTail to gather those page 1 organic search engine results (SERP).
