Online Sales Success

Finally some clarity on Google “sandbox” filter at Suntdubl

So what is search engine trust?
For the purpose of keeping things simple, I would identify a site’s trust by 3 different simple criteria:

• Website Age – (most importantly the first time it was indexed)
• Total # of backlinks and the overall age of those links
• Total “trustscore” of other backlinks (How many .edu’s, .gov’s, high ACTUAL PR links, etc.)

Most trust criteria revolve around some dependence on age, which is actually a pretty good signal of quality. From things folks at Google have said in the past, the trustbox (or sandbox if you must) was the unintentional effect of some other filters that were implemented. Realizing that age was a great signal all the way around to defend against the overdependency on links, they’ve went buckwild with age variables ever since.

So this explains why new sites are taking longer to show up in search. Blogs are effected too but not as severely, being very well optimized and by nature putting out fresh content into the index, often daily.

Two or three years ago:
SEO = Content + high PR links

Created: a micro-economy of link buying solely for google rankings

Now
SEO = Crusty trusted domain + content

Will create: use your imagination.

So now an overdependance on trust will create new distortions. Go read the rest of his lengthy post. Its a keeper.

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