Aug252007
Online reputation key to successful social media marketing
Filed under Social Media Marketing,Trust building,Word-of-Mouth by BlogKing at 1:02 am on Aug 25 2007
“The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts. “
~ Malcolm Gladwell, “The Law of a Few,” The Tipping Point
Activating a Social Media campaign requires more than the mere creation of a blog, making a post to a message board, or uploading a video on YouTube. Reputation lies at the crux of any successful word-of-mouth campaign, in Social Media or mainstream media.
So begins a great post by JB Smith at Results Matter blog.
Its all about online reputation.
