Online Sales Success

Open Source Marketing Goes ‘Outside In’.

There can be few marketeers who would admit to not being interested in their customers’ views and the issues that shape their marketplace. However, many do not appreciate the extent to which the new digital environment and distributed communications infrastructure has changed the rules of engagement. If the Inside Out model looked like a massive speaker booming out messages into the marketplace, the Outside In model looks like a vast satellite dish scanning the marketplace for issues and conversations with which it can engage in a quick and lively way.

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