Apr232005
PR goal should be awareness and fast response
Filed under Public Relations by Michael Klusek at 11:38 pm on Apr 23 2005
Speak Up. Richard Edelman President & CEO
Edelman is the only independent global PR firm.
If everybody knows everything, how can a company have any control? Wolf suggested every private space is now public–note the number of people mourning the death of Pope John Paul who took digital photos as they passed the bier. Carson of Buzzmetrics offered further insight into this issue. Buzzmetrics’ review of mentions of the 20 top global brands indicates that corporate generated content is responsible for only 12-14% of search results, while consumer generated content is 26%. The consensus is that a company’s goal should not be CONTROL, it should be AWARENESS of what’s being said and fast RESPONSE.
