Online Sales Success

Promotional Blogs on the Rise. Click Z’s Tessa Wegert

So far, the new breed of promotional bloggers seems to be doing everything right. They have a motive for using the medium; they aren’t jumping on the blog bandwagon without good reason. Their sites don’t just generate awareness and buzz, but connect consumers with the company’s products by inviting them into their personal world. Posts on these blogs have a purpose and allow users to relate to the people behind them.

It will be interesting to see how other industries use blogs as their popularity among marketers grows. How far will companies go to make consumers feel a personal connection to what they’re offering? Will their enthusiasm lead to continued improvement or blog overexposure?

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