Online Sales Success

BlogWrite for CEOs: Case Study: All Action, No Talk for QuickBooks Online blog.

Paul Rosenfeld, General Manager of Intuit’s QuickBooks Online, and his team had a great idea: why not start a blog to communicate with – and learn from – their 35,000 customers?

Paul is an informal kind of guy. A staff member suggested the blog one sunny Friday in Mountain View, CA. Paul said, "Why not." When he came in on Monday, lo and behold, the staffer had created a QuickBooks Online blog using TypePad. It was customized with the green header of the QuickBooks Online product page but wasn’t an exact replica.

“Hey,” Paul said. “This is great. Let’s go with it!” Or something to that effect. The point, as he puts it, was to just start. (And by hosting the blog externally, he didn’t have to get on corporate IT’s lengthy action list.)

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