Online Sales Success

Blog Strategy, Design and Promotion by the BlogKing

Search consolidates but diversifies also

Filed under Blog Trends,Marketing,SEO by BlogKing at 11:50 pm on Apr 20 2007

Google just keeps going and going … almost puts the Energizer Bunny to shame. Google market share gained another 2ppts in March. So here’s a question. If Google gains one more point in market share, will we lose our veto power? That’s right, for all intents and purposes two-thirds of the 6.4 billion web search queries in the US pass through the Google servers.

Read more at Compete.com

On another angle, specialized vertical search is growing.

The generic applications cover a wider spectrum, but specialized applications excel in their niche – because they have an intimate understanding of the semantics of information in their topics.

In the end, there will always be place for generic search – because it may not be economical to have a vertical search engine for every vertical. However, in major verticals, specialized search engines might take a big bite out of the generic search engines’ market share – including Google’s advertising pie.

Technorati turned blog search into a portal, a playground and an all around useful site for bloggers, techies, marketers and statisticians. You can use Technorati to find top blogs, links to your blog, popularity by topic and many other things.

If you like to see how the future of semantic search is shaping up check out some of the dozen or so reviewed at readwriteweb.com

So far Technorati is to blog search at Google is to generic search. The clear leader. BTW, if you like these posts, click the link in the sidebar and add me to you Technorati favorite. Thanks.

Trackback URI | Comments RSS

Leave a Reply