Apr192007
Search optimization trends
Filed under HitTail,Long Tail,Natural Search Results,SEO by BlogKing at 5:15 pm on Apr 19 2007
Amy Chow live blogging experiment from Web 2.0 Expo was a success. She captured some great concepts from the presentation by David Berkowitz of 360i .
Highlights: Business Week survey says executives believe investments in search marketing has the best ROI of all marketing activities.
Blogs are the “human voice of marketers”.
Long tail optimization. David shows us HitTail. I’ve come across this too, and want to implement it as soon as I can. It monitors your search terms, and mines the fragments…the search phrases with one or two hits…and identifies the trends in these aggregated, unique phrases. Looks very useful, and last time I looked it had a free basic version. I expect it is much easier to use and more effective than the Excel app I built last semester to aggregate and categorize keyphrases from my AWStats.
Search is more than having good keywords and site structure. The “inter” in internet is becoming a powerful force, and behaving in ways that we didn’t see just a few years ago. It’s an evolving, rich area of challenge and opportunity that warrants a little extra homework creative experimentation on the part of marketers and business owners.
Social media integration. Possible linkups could be search, to the official site, to the blogs, which goes back to the site. The site may lnk out to social networks, which link back; likewise with the video sites…and they ALL go back to the search engine. Did you get that? The point–there is no single path to you, and no single source for your information. Tie it all together and increase the chances that people will find the things you want them to see.
Think outside the search box!
Good food for thought. That reminds me. Have you set up your LinkedIn profile yet?
Read this tip sheet from Guy Kawasaki on how to maximize the traffic to your site with a properly set up LinkedIn profile. Hint: it’s all about the anchor text.
If you want some link love let me know. I have 1.3 million in my network. I’d love to hear your experience with LinkedIn so please comment away.
