BlogKing March 21st, 2007

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Brian Brown has some 10 good thoughts on myths that stop small business owners from adopting blogging. I think #2 is the most critical to overcome.

Myth #2: My company doesn’t need a blog.

Yes it does. The top five reasons your company needs a blog are:

1. blogs generate huge internet traffic compared to traditional small business websites from search engines and from inbound links
2. blogs allow you the opportunity to educate your customers thoroughly about your products and services
3. blogs allow you to promote your new products, sales, and promotions to a captive audience
4. blogs allow you to hear what your customers needs and ideas are through their comments
5. blogs attract attention in your industry and establish you as an industry leader

Needless to say, he who is last to the banquet, gets the leftovers. The further out the adoption curve you are the larger the base of competitors will be. Why not get aboard now while small business blogging is just taking off. Get your domain spidered by Google now so you will build longevity (a factor in page rank). Six months from now you will be congratulating yourself for acting and catching a rising tide.

Read the rest of the list at small business blog of the day

• Small Business