Nov192007
Smart marketers impliment Plan B as Pay Per Click fraud rate keep rising
Filed under Organic SEO,PPC Campaign by BlogKing at 1:06 am on Nov 19 2007
Marketing Vox had a article on PPC fraud rates passing 16.2 percent in Q3 up from 13.8 same quarter last year. That is the industry average.
What is really disturbing is that PPC ads appearing on search engine content networks like Google Adsense and Yahoo Publisher Network was worse. Would you believe 28% up from 19.2 % in 4Q06.
“Click fraud activity continues to grow especially on made-for-ad sites, parked domains and on the content networks,” said Tom Cuthbert, president and CEO of Click Forensics.
“Advertisers, publishers and search engines need to take notice because content networks are becoming the fastest growing source of click fraud. Ensuring their quality is essential for the pay-per-click advertising market to continue its growth.”
Can this trend be reversed? Has email spam become less? No. So that doesn’t bode well for click fraud going down anytime soon.
So what is an online marketer to do. Starting implimenting a multiprong approach to natural SEO. Get a specialist to optimize your web site. Then consider creating a companion blog for additional organic search generation. Create the blog on the same domain so they reinforce each other. Weave in Social Neworking also.
Keep expanding the organic approach so you become less dependant on PPC.
Smart marketers always have a Plan B.
Technorati Tags: PCC fraud, Plan B, organic SEO
