Success online is not a a game of chance
Posted by BlogKing
Given that the cost per acquisition (CPA) through organic search is a fraction of most other media, Jeff Quipp had this observation. For Clients: If Sales/ROI = Increased Qualified Referrals + Improved Rankings then: Authority = Increased Qualified Referrals + Improved Rankings then it stands to reason that: Sales/ROI = Authority building = industry knowledge [...]
