Mar182005
Ten Ideas for Corporate RSS Feeds
Filed under Marketing by Michael Klusek at 1:31 pm on Mar 18 2005
Ten Ideas for Corporate RSS Feeds – Blogging Planet ENG.
Here are 10 ideas for corporate RSS feeds to (mainly) external audiences. Most of these reasons are good ones for deploying RSS internally as well as part of your employee communications, knowledge management, content management, and other systems.
This one is good idea for PR people:
2) RSS is perfect for the online press room. Added to your newsroom, RSS provides a great channel for delivering press releases to the journalists and analysts who are covering your company without clogging up their email inboxes. You can also use this channel to deliver information that might not be worthy of a press release, but which you deem could be interesting to press/analysts nonetheless. For example, you can post information about an upcoming show your company is exhibiting at and offer interviews.
Some companies using feeds successfully for their newsrooms include:
