The Blogger’s SEO Manifesto
BlogKing February 27th, 2007
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Mike Levin nails the search engine dynamic of paid vs organic search
Google is a powerful company through arbitrage. They arbitrate which sites are found on which terms, and this is power. It’s the oil of the information age. It determines who gets what business. They are the ultimate middleman, taking their cut. It’s almost as good as the Credit Card business who gets their 3% on every transaction, then payments against interest. And it’s quite a bit better than protection rackets.
To live in the world of SEO means getting one over on this middleman. But they need you to get one over on them. They just want to make sure that those doing it are not intentionally trying to do so, thereby gaming the system, and unintentionally insulting the power broker. If everyone can game the system, the system is ruined. Gaming the system is a matter of getting the right sort of visitor traffic (potentially qualified customers) without paying for it.
Therefore, if you wish to get your traffic for free, you must game the system without overtly doing so. You must be a good neighbor, respectful of the system, and still win at the edges. No one will begrudge you staying in business through your own hard work, so long as that hard work doesn’t cut into their interests. And if your hard work happens to result in getting more potentially qualified visitors to your website without paying for it, you win. If you produce truly quality content, that the power brokers actually NEED to keep the system stable, then everyone wins.
There is no product to let you live in this edgy moral high ground. No product, that is until HitTail. OK, this diatribe on the state of search instantly deteriorated into self-promotion. But people need to know that if you don’t get your traffic for free, then you have to pay for it. And all the paths leading to getting your traffic for free are full of pitfalls laid by big media companies, designed to make you pay anyway. So, you either need a pre-existing reputation to leverage, or you have to reach escape velocity on your own. Reaching escape velocity can be an expensive proposition if you pay for the fuel (advertising). But you can also take the slow and steady tortoise route, and reach orbit through a relentless series of strong platforms (blog posts). Some of the blog post topics are chosen with HitTail. Others are chosen as a result of your own strategies.
But in the end, you reach where you want to go. You’ve built an effective long tail marketing strategy, with one post standing on the back of the next. It’s turtles all the way down.
That is the penultimate endorsement of the blogging approach I have been advocating for a while. Now the exact next steps are clear. Thanks Mike.
- Blog Trends , HitTail , Organic SERP , SEO
[...] HitTail one more time. I don’t have time today for a rambling high-value post, like this one that the BlogKing calls The Blogger’s SEO Manifesto (thanks Michael). But instead I will give [...]
Yes, what a great tool HitTail is…
Since using it, my site has absolutely exploded.
http://www.photosforsouls.com
This column was very informative. Kudos to the writer. At the end of the day it breaks down to whether or not you have the patience. Patience is a virtue. There is no denying that. Patience is what I believe the 5 percent of the people who succeed in networking have that the rest don’t (yeah that number is true 95 percent of you fail, but it doesn’t have to be that way). It takes time grow anything. Nothing happens overnight. You have to realize that its gonna take months and maybe years of CONSISTENTLY putting time into your business. Consistent is the focus here. People spend an hour or two one day then don’t visit their business again for several weeks. This is an ineffective strategy to become successful.
Yeah, I know it’s hard especially when your not making any money and time is limited but if it were easy everyone would be internet millionaires.
The truth is you can do it. All you need to do is understand how to focus your energy like all the top performers in any industry in the world. Through repetition, patience will be something you can turn on and off like a light switch. But what kind of repetition you ask?
“If you listen to your fears, you will die never knowing what a great person you might have been.”
-Robert H. Schuller-
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Thank You
HitTail sounds interesting, thanks for this article.