Apr092007
The Long Tail of Business Blogging
Filed under Blog Trends,HitTail,Long Tail,Organic SERP,Trust building by BlogKing at 12:24 am on Apr 09 2007
For those who are not that familiar with the the concept of the long tail and it’s effect on product distribution this seminal paper by Chris Anderson, Editor-in-Chief of Wired from December 2004 is the best easy read to get a good grounding.
A key aspect of long tail success is piggy backing on the hits. Hits are not going away. But they are not the only game in town anymore. Chris uses examples from Amazon showing how they use analysis of buying patterns to recommend other books or songs you may like.
IF YOU LIKE BRITNEY, YOU’LL LOVE…Just as lower prices can entice consumers down the Long Tail, recommendation engines drive them to obscure content they might not find otherwise.
What does this have to do with business blogging?
A key maxim of Internet marketing is to tap into what people are already searching for. Let the “MSM” or “mainstream media” generate the awareness and inquiries. That is their forte. The business blogger can find out what is hot related to their field by monitoring an alert created in Google News. If you can tie into a general news item all the better.
See, you have a secret weapon. While other SEO’s are sweating over optimizing static pages for past historical high volume keywords you are in instant karma mode. Read the news that morning, write a post in your blog about it and the relevancy to your business. Be sure to title the post using the same keywords that would bring up the original article.
Wham! By afternoon you post is intercepting the same keyword searches.
Even better, use HitTail to monitor the long tail search traffic this post generated and use its suggestions for another round.
Free organic traffic, at your beck and call.
Well we all shine on
Like the moon and the stars and the sunJohn Lennon
