Aug182006
The Outlook for Corporate Blogs
Filed under Blog Trends by BlogKing at 9:40 pm on Aug 18 2006
iMedia Connection: The Outlook for Corporate Blogs.
Cymfony’s chief strategy and marketing officer writes about the current use of corporate blogs, the benefits they offer and what’s ahead:
Indicator #1: Mainstream industries join the corporate blog list.
Indicator #2: Corporate blogging topics are diversifying.
Indicator #3: Interest in best practices continues to grow.
Indicator #4: Positive results decrease the fear factor.
Indicator #5: Social media can be a source of market insight.
2006 was the year for early adopters of corporate blogs. Based on these indicators, 2007 is shaping up to be the year that the fast followers will kickstart corporate blogging. This wave will spur greater experimentation with topics, audiences and formats, leading more companies to jump into the blogosphere.
