Feb272007
The Secret to better organic search results
Filed under HitTail,Natural Search Results,Organic SERP,SEO by BlogKing at 1:27 am on Feb 27 2007
Today I want to talk about getting organic search results.
You are using a blog? Yes.
If not, why put yourself at a disadvantage when most small business sites can easily be accommodated by a blog-centric web site. Not only can the static pages be easily updated or expanded but the Google stickiness of a blog is right there.
I recommend WordPress for many reasons (especially the abundance of plug-ins) but today’s topic will apply to any toolset you use.
What is the secret weapon? Let me point you to HitTail. This is a free service that applies the Long Tail concepts developed by Cris Anderson, the editor of Wired Magazine. His revelation is absolutely brilliant and seems to apply to more industries all the time. Basically, Internet niche markets are now profitable to reach and thousands of niches total a bigger market than the market previously only met by hits (products with huge volume sales). Companies finding success with this model are Amazon with millions of titles versus 300,000 for Barnes & Nobles storefronts. Shelf space is no longer the constraint. Netflix is another vs Blockbuster. This is a very disruptive strategy.
Well Mike Levin at Conners Communication, being the technical whiz he is, ran with that concept and came up with the Holy Grail of organic search.
In a nutshell, the long tail of search terms, the ones bringing only a few visitors each, can in total contain more traffic volume than the “hit” term that every webmaster in your market segment is striving to score with. Rather then focus on that very competitive game, Mike suggests going after the long tail terms. Neat idea but how do you do it in practice.
That is what the HitTail service solves. It provides a REAL time look at term that are being used to find you site now. Using proprietary algorithms it suggest terms that would be good to blog about. The idea is to capture more of the traffic for that term by writing about it more. Since these are long tail terms there is not much competition, so with a little effort you will dominate that term. Repeat for next term and so on.
Brilliant. Now you have guidance on what to write about to attract more of your target audience. Since you are providing targeted fresh content Google rewards you with more traffic.
The world is a nice place after all.
